Cookie Policy

Last updated: 21 September 2026

This Cookie Policy explains how More4Business Limited ("More4Business", "we", "us" or "our") uses cookies and similar technologies when you visit www.more4business.co.uk.

This policy should be read alongside our Privacy Policy, which explains more generally how we collect, use and protect personal information.

What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies can perform a number of functions, such as enabling a website to operate correctly, remembering your preferences, understanding how visitors use a website and measuring the effectiveness of advertising.

We may also use similar technologies, including tags, pixels, scripts, local storage and online advertising identifiers. References to "cookies" in this policy include these similar technologies where appropriate.

How We Use Cookies

We use cookies and similar technologies for a number of purposes, including:

• ensuring our website operates correctly and securely;
• remembering your cookie and privacy preferences;
• understanding how visitors use our website;
• measuring website and marketing performance;
• understanding how visitors arrive at our website;
• measuring enquiries and other conversions generated by our advertising;
• attributing enquiries to particular advertising campaigns;
• improving our website and customer journey; and
• where you have consented, supporting advertising, remarketing and retargeting.

Except where a cookie or similar technology is strictly necessary or another applicable exemption applies, we will obtain the appropriate consent before using it.

You can use our cookie-management tool to accept or reject non-essential cookies and to manage your preferences.

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies and technologies are necessary for the website to function properly.

They may be used for purposes including:

• website security;
• fraud prevention;
• maintaining website functionality;
• managing forms and sessions;
• remembering your cookie preferences; and
• providing services that you specifically request.

Because these technologies are necessary to provide the website or service you request, they may be used without your consent where permitted by law.

You cannot disable strictly necessary cookies through our cookie preference tool, although you may be able to block them through your browser. Doing so may prevent parts of the website from operating correctly.

2. Analytics and Performance Cookies

Analytics and performance technologies help us understand how people use our website.

Depending upon the technologies we have implemented and your cookie choices, these may collect information such as:

• pages visited;
• time spent on pages;
• how you arrived at our website;
• links or buttons selected;
• browser and device information;
• approximate geographic information;
• website errors; and
• interactions with our website.

We may use services such as Google Analytics for these purposes.

This information helps us understand how our website performs and how it can be improved.

Where consent is required for the analytics technologies we use, they will only be activated after you have provided that consent.

3. Functionality Cookies

Functionality cookies allow our website to remember choices you make and provide enhanced functionality.

These may include preferences relating to website functionality or other settings that improve your experience.

Where required by law, we will obtain your consent before using these cookies.

4. Advertising and Marketing Cookies

We use online advertising to promote More4Business and our commercial finance services.

Where you have provided the appropriate consent, advertising and marketing technologies may be used to:

• measure the effectiveness of our advertising;
• determine whether an advertisement resulted in a website visit or enquiry;
• attribute enquiries and conversions to particular campaigns;
• create advertising audiences;
• limit or manage advertising delivery;
• show advertisements which may be more relevant to you; and
• remarket or retarget advertisements to people who have previously visited our website.

These technologies may collect or use information about your device, browser, interactions with our website and the advertisements through which you reached our website.

Google Ads

We use Google Ads to advertise More4Business and our services.

When you click one of our advertisements on Google, information may be passed to our website which identifies the advertisement, campaign or click responsible for your visit.

This may include a Google Click Identifier (GCLID) or another advertising identifier.

The GCLID may appear as a parameter within the website address when you arrive on our website from a Google advertisement.

Depending upon your cookie choices and our advertising configuration, this information may be stored or processed to help us:

• identify which advertising campaign resulted in your visit;
• measure enquiries generated by our advertising;
• attribute conversions to particular advertisements, keywords or campaigns;
• understand the effectiveness of our advertising; and
• optimise our future advertising activity.

Where applicable, an advertising identifier may also be associated with an enquiry submitted through our website so that we can understand which advertising activity generated that enquiry.

We do not use a GCLID by itself to identify you by name.

Google Ads Conversion Tracking

We may use Google Ads conversion tracking to measure the effectiveness of our advertising.

For example, if somebody clicks a More4Business advertisement and subsequently submits a business funding enquiry, conversion tracking can help us understand that our advertisement resulted in that enquiry.

Depending upon your consent choices, Google Ads conversion tracking may use cookies or similar technologies and process information including:

• advertising identifiers;
• campaign and click information;
• device and browser information;
• pages or services interacted with; and
• conversion events such as an enquiry being submitted.

Advertising cookies and similar technologies used for this purpose will only operate where the appropriate consent has been obtained.

Remarketing and Retargeting

Where you have consented to advertising cookies, we may use services such as Google Ads remarketing to advertise to people who have previously visited our website.

For example, after visiting the More4Business website, you may subsequently see an advertisement for More4Business when visiting another website or using another online service.

Remarketing technologies may use cookies and other identifiers to recognise that a device or browser previously interacted with our website.

These technologies may be used to create audiences based upon website interactions and to enable advertising platforms to display relevant advertisements to those audiences.

You can reject or withdraw consent for these technologies using our cookie-management tool.

Google Analytics

We may use Google Analytics to understand how visitors interact with our website and to measure website performance.

Depending upon our configuration and your consent preferences, Google Analytics may collect information such as:

• pages visited;
• interactions with our website;
• time spent on our website;
• referral sources;
• browser and device information;
• approximate location information; and
• information relating to website sessions.

We use this information to analyse website performance, understand customer journeys and improve our website and services.

Where consent is required for the Google Analytics technologies we use, they will only operate after the appropriate consent has been provided.

Google Tag Manager

We may use Google Tag Manager to manage technologies and tags used on our website.

Google Tag Manager enables us to manage services such as analytics and advertising tags from a central system.

The operation of individual tags through Google Tag Manager will be governed by your cookie choices where consent is required.

Google Consent Mode

We may use Google Consent Mode to communicate your cookie and advertising choices to Google services.

Depending upon the technologies implemented on our website, this may include consent settings relating to:

• advertising storage (ad_storage);
• advertising user data (ad_user_data);
• advertising personalisation (ad_personalization); and
• analytics storage (analytics_storage).

These settings help determine how Google technologies operate based upon the choices you make through our cookie-management tool.

Consent Mode does not replace the cookie banner or your ability to make a choice about non-essential technologies.

Third-Party Cookies and Technologies

Some technologies used on our website are provided by third-party organisations.

These may include providers of:

• analytics services;
• online advertising;
• website functionality;
• website hosting;
• security services; and
• marketing technology.

Depending upon the services currently implemented on our website, these third parties may include Google and other advertising or technology providers.

Where third parties receive information through cookies or similar technologies, they may process that information in accordance with their own privacy policies and applicable data-protection obligations.

Our cookie-management tool provides further information about the particular cookies and technologies currently detected or used on our website, where applicable.

How Long Do Cookies Last?

Cookies may be either:

Session cookies – these generally operate only for the duration of your visit and expire when you close your browser or shortly afterwards.

Persistent cookies – these remain on your device for a specified period or until they are deleted.

The duration of individual cookies varies depending upon their purpose and the service provider concerned.

Where available, our cookie-management tool provides information about individual cookies and their duration.

We periodically review the cookies and technologies used on our website to ensure they remain appropriate.

Your Cookie Choices

When you first visit our website, you will be given choices concerning non-essential cookies and similar technologies.

You may be offered options including:

Accept All – allows the use of the categories of cookies and technologies described in our cookie-management tool.

Reject Non-Essential – prevents non-essential technologies from being used where consent is required.

Manage Preferences – enables you to make more detailed choices concerning different categories of cookies and technologies.

Rejecting non-essential cookies will not prevent you from using the main functions of our website or submitting a business funding enquiry.

You can change or withdraw your consent at any time through the cookie settings available on our website.

Withdrawing consent will not affect the lawfulness of any processing which took place before consent was withdrawn.

Browser Controls

Most web browsers also allow you to manage cookies through their settings.

Depending upon your browser, you may be able to:

• view cookies stored on your device;
• delete cookies;
• block particular cookies;
• block third-party cookies; or
• prevent websites from storing cookies.

Blocking all cookies through your browser may affect the functionality of our website and other websites you visit.

Your browser settings operate separately from the cookie preferences available through our website.

Google Advertising Controls

Google also provides controls that allow users to manage how Google uses information for advertising purposes.

You can manage certain advertising preferences through Google's advertising and privacy settings.

Your choices within Google operate separately from the cookie choices you make on the More4Business website.

International Data Transfers

Some third-party technology and advertising providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable data-protection legislation.

Further information about international transfers is available in our Privacy Policy.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time, including where:

• we introduce new website technologies;
• our advertising or analytics services change;
• the cookies used by our service providers change; or
• legal or regulatory requirements change.

Any updated version will be published on this page and the date at the top of the policy will be updated.

Contact Us

If you have any questions about our use of cookies or similar technologies, please contact:

More4Business Limited
Lancaster Court
8 Barnes Wallis Road
Fareham
PO15 5TU

Email: info@more4business.co.uk
Telephone: 01489 297 030

For more information about how More4Business handles personal information, please see our Privacy Policy.

Policy last updated: 21 September 2026.