Privacy Policy

Last updated: 21 September 2026

More4Business Limited ("More4Business", "we", "us" or "our") is committed to protecting and respecting your privacy.

This Privacy Policy explains how personal information is collected, used, shared and protected when you use our website, submit an enquiry, communicate with us or interact with our advertising.

Our Service

Our service enables businesses and their representatives to request quotes or information about commercial finance and other products and services displayed on our website.

We may connect businesses seeking finance or related services with appropriate lenders, finance providers, service providers or other relevant third parties.

This website is owned and operated by More4Business Limited and is intended primarily for business owners and representatives of businesses in the United Kingdom.

Who Controls My Personal Information?

More4Business Limited operates this website and is registered with the Information Commissioner's Office under registration reference ZB391513.

More4Business Limited is an Appointed Representative of Prosper Protect Limited, which is authorised and regulated by the Financial Conduct Authority under Financial Services Register number 912838.

Depending upon the product or service involved and the nature of the processing, More4Business Limited and/or Prosper Protect Limited may be responsible for the processing of your personal information. Where your information is provided to an independent lender, finance provider or other third party, that organisation may also act as a separate data controller and will provide information about how it processes your personal data where required.

For questions concerning the use of your personal information, you can contact us at:

More4Business Limited
Lancaster Court
8 Barnes Wallis Road
Fareham
PO15 5TU

Email: info@more4business.co.uk
Telephone: 01489 297 030

You may also contact the Data Protection Officer at:

Prosper Protect Limited
West Barn
Wimborne Road
Blandford Forum
Dorset
DT11 9HN

Email: info@prosperprotect.co.uk

You also have the right to raise concerns with the Information Commissioner's Office ("ICO").

What Personal Information Do We Collect?

We may collect and process personal information that you provide to us by telephone, email, through forms on our website, through an online application or enquiry journey, or when otherwise communicating with us.

We may also obtain information from publicly available sources, commercial data providers and other appropriate industry sources.

Depending on the product or service you request, information we collect may include:

• your name;
• business name and company details;
• business and personal contact details;
• business and residential address;
• date of birth;
• occupation and employment information;
• financial information;
• information concerning your business's turnover, trading history and funding requirements;
• information about existing financial commitments;
• information required by lenders or finance providers to assess an application;
• information about directors, shareholders or other relevant individuals;
• communications you have with us;
• documents you provide to us;
• your IP address, browser type, device information and user agent;
• website usage and interaction information;
• cookie and consent preferences;
• advertising and campaign information; and
• online identifiers and advertising identifiers, including Google Click Identifiers (GCLIDs) and similar identifiers where applicable.

From time to time, the information we request may change. We will only request information which is relevant to the service, product or purpose concerned.

Information Collected Through Google Ads and Other Online Advertising

We use online advertising services, including Google Ads, to advertise our products and services, understand the effectiveness of our advertising and, where you have consented, show relevant advertising to previous visitors to our website.

When you click one of our Google advertisements, Google may add a Google Click Identifier (GCLID) or another advertising identifier to the website address used to reach our website.

We may collect or store this identifier together with information about your visit or enquiry. This enables us and Google, where permitted, to understand which advertisement or campaign resulted in an enquiry or other conversion and to measure the effectiveness of our advertising.

Depending upon your cookie and privacy choices, Google advertising technologies may also collect or receive information including:

• advertising and click identifiers;
• IP address and device information;
• browser information;
• pages visited and interactions with our website;
• referral information;
• conversion events, such as the submission of an enquiry form; and
• information relating to advertising campaigns that directed you to our website.

Where appropriate, this information may be linked to an enquiry submitted through our website so that we can understand which advertising campaigns result in genuine customer enquiries and, where applicable, subsequent business.

We do not use a GCLID by itself to identify you by name. However, where an advertising identifier is stored alongside an enquiry or customer record, it may become associated with information relating to you or your business.

Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for our website to operate and do not require consent.

Other technologies, including those used for analytics, advertising, conversion measurement, personalisation and retargeting, will only be used where the appropriate consent has been obtained.

When you first visit our website, you will be provided with options to manage your cookie preferences. You can reject non-essential cookies and can change or withdraw your choices through our cookie settings.

Further information about the particular categories of cookies and technologies we use is contained in our separate Cookie Policy.

Google Ads Conversion Tracking

We use Google Ads conversion tracking to help us understand whether our advertising results in actions such as visitors submitting a business funding enquiry.

Where you have provided the required consent, Google advertising technologies may store or access cookies or similar identifiers on your device and process information relating to your interaction with our advertisements and website.

This allows us to measure advertising performance, attribute enquiries or conversions to particular advertising campaigns and improve how our advertising budget is used.

Where implemented, we may use Google Consent Mode to communicate your cookie and advertising consent choices to Google. Your consent choices determine how Google tags and advertising technologies are permitted to operate.

Rejecting advertising cookies will not prevent you from accessing our website or submitting an enquiry.

Remarketing and Retargeting

Where you have provided the appropriate consent, we may use Google Ads and other advertising platforms to show advertisements to people who have previously visited or interacted with our website.

This is commonly known as remarketing or retargeting.

For example, if you visit a business funding page on our website, advertising technologies may enable an advertisement for More4Business to be shown to you subsequently when using another website or online service.

These technologies may use cookies, online identifiers and information about your interaction with our website to determine whether an advertisement should be displayed.

We will only use cookies or similar technologies for this purpose where the necessary consent has been obtained.

You can withdraw your consent through our website's cookie settings. You may also be able to manage personalised advertising through the privacy and advertising settings provided by Google and other advertising platforms.

How Do We Use My Personal Information?

We may process your business or personal information where:

• it is necessary to provide or take steps to provide a service you have requested;
• it is necessary to meet our legal or regulatory obligations;
• you have provided consent for the processing; or
• the processing is necessary for our legitimate interests or those of a third party and those interests are not overridden by your rights and interests.

Examples of the purposes for which we use information include:

• providing information, quotations or funding options;
• assessing your requirements and identifying appropriate finance products;
• introducing you to relevant lenders, brokers or service providers;
• identifying you when you contact us;
• communicating with you regarding an enquiry or application;
• processing and administering applications;
• preventing and detecting fraud;
• complying with legal and regulatory obligations;
• administering, maintaining and securing our website;
• troubleshooting and analysing website performance;
• measuring the effectiveness of our marketing and advertising;
• understanding how visitors interact with our website;
• attributing enquiries and conversions to marketing campaigns;
• improving our services and customer journey; and
• marketing our products and services where permitted by law.

Where consent is required for a particular activity, including certain advertising cookies and tracking technologies, we will obtain that consent before carrying out the relevant processing.

Direct Marketing

Where permitted by applicable law, we may contact business owners and representatives regarding business-related products and services that we believe may be relevant to them.

Where you request a quote or make an enquiry, we may also contact you about similar products and services where permitted under the Privacy and Electronic Communications Regulations ("PECR"), including where the existing-customer or "soft opt-in" provisions apply.

Where consent is required, we will only send marketing communications where the necessary consent has been obtained.

You can opt out of marketing communications at any time by using the unsubscribe facility contained within our communications or by visiting our unsubscribe page.

Opting out of marketing will not prevent us from contacting you where necessary to administer an existing enquiry, application or contractual relationship.

Profiling, Custom Audiences and Similar Audiences

We may work with advertising platforms including Google and Meta to advertise our services.

Where permitted by law and where any required consent has been obtained, we may use information to create advertising audiences or to help advertising platforms identify people who may be interested in our services.

Where customer information is uploaded to an advertising platform for audience matching, appropriate technical and organisational measures will be used. This may include hashing information before transmission where supported by the relevant platform.

Advertising platforms may process information in accordance with their own privacy policies and applicable data-protection obligations.

Where cookies, pixels or similar technologies are used to create audiences, perform cross-site tracking, personalise advertisements or retarget website visitors, these technologies will only be activated where the necessary consent has been obtained.

You can withdraw your consent to our use of advertising cookies through our website's cookie settings.

Legitimate Interests

Where appropriate, we may rely upon our legitimate interests to process information where doing so is reasonably necessary for operating and developing our business and where your interests, rights and freedoms do not override those interests.

Examples may include:

• responding to and managing business enquiries;
• connecting businesses with relevant finance or service providers;
• communicating with you regarding your requirements;
• improving and securing our services;
• preventing fraud;
• maintaining appropriate business records; and
• certain business-to-business marketing activities where permitted by law.

Where PECR or another applicable law requires consent for cookies, tracking technologies or electronic marketing, we will not rely upon legitimate interests as a substitute for that required consent.

You have the right to object to processing based upon legitimate interests.

Who Do We Share My Personal Information With?

Where necessary, we may share information with:

• lenders and finance providers;
• associated companies;
• service providers and suppliers;
• introducers and professional advisers;
• technology, hosting and CRM providers;
• analytics and advertising providers, including Google where applicable;
• credit reference agencies;
• fraud-prevention providers;
• regulatory and legal bodies;
• government authorities or local authorities where required;
• law enforcement agencies where required by law; and
• other organisations where disclosure is necessary to provide the product or service you have requested.

Where we use suppliers or processors to handle information on our behalf, we require appropriate contractual and security arrangements to protect that information.

If our business or substantially all of its assets are sold or transferred, personal information may be disclosed or transferred as part of that transaction, subject to applicable data-protection requirements.

Google

We use certain Google products and services in connection with our website and advertising, which may include Google Ads, Google Tag Manager, Google Analytics and associated conversion measurement and remarketing technologies.

Google may process information received through these technologies in accordance with its own terms and privacy policies.

Depending upon the services used and your consent choices, information supplied to Google may include advertising identifiers, cookie identifiers, IP address, browser and device information, website interactions and conversion information.

Further information about how Google uses information from sites and apps that use its services is available through Google's privacy and business-data information pages.

How Do We Transfer Personal Information to Other Countries?

Some of our service providers, including technology and advertising providers, may process information outside the United Kingdom.

Where personal information is transferred outside the UK, or outside the EEA where EU data-protection law applies, we will ensure that the transfer is made lawfully.

Appropriate safeguards may include:

• an applicable UK or European adequacy decision;
• the UK International Data Transfer Agreement ("IDTA");
• EU Standard Contractual Clauses together with the UK Addendum where appropriate;
• Binding Corporate Rules; or
• another lawful transfer mechanism recognised under applicable data-protection legislation.

Where required, we will also undertake appropriate transfer-risk assessments and implement supplementary measures.

How Long Do We Retain My Personal Information?

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal, regulatory, tax and business requirements.

Our existing customer and enquiry records may be retained for up to five years after we obtain them or ten years after we pass you through to a service provider, where appropriate and subject to relevant legal, tax and regulatory requirements.

Advertising, analytics and cookie information may have different retention periods. Further information concerning cookies and their duration is provided in our Cookie Policy and cookie-management tool where applicable.

Where information is no longer required, it will be securely deleted or anonymised where appropriate.

What Are My Data Protection Rights?

Depending upon the circumstances, you have rights under data-protection legislation including:

• the right to request access to your personal information;
• the right to have inaccurate or incomplete information corrected;
• in certain circumstances, the right to have personal information erased;
• in certain circumstances, the right to restrict processing;
• where applicable, the right to data portability;
• the right to object to processing based upon legitimate interests;
• the right to object to direct marketing at any time;
• rights relating to certain automated decision-making and profiling;
• where processing is based upon consent, the right to withdraw that consent at any time; and
• the right to complain to the Information Commissioner's Office.

Withdrawing consent will not affect the lawfulness of processing undertaken before consent was withdrawn.

Automated Decision-Making

We may use technology to help assess enquiries, route applications or identify potentially appropriate products or providers.

Where we carry out solely automated decision-making which produces legal effects or similarly significantly affects an individual, we will comply with applicable data-protection requirements and provide the information and safeguards required by law.

What Happens If I Fail to Provide My Personal Information?

Certain information is required in order for us to assess your requirements, respond to your enquiry or introduce you to an appropriate lender, broker or service provider.

If you do not provide information that is necessary for these purposes, we may be unable to provide the service you have requested.

You do not, however, have to consent to non-essential advertising or remarketing cookies in order to submit an enquiry or use our core website services.

Security

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, disclosure, alteration or destruction.

Access to personal information is restricted to people and organisations that have an appropriate need to access it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, advertising activities, legal obligations or regulatory guidance.

Any updated version will be published on this page and the "Last updated" date will be amended accordingly.

Policy last updated: 21 September 2026.